Senior Digital Marketing Manager

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our values every day. Come be a part of this journey!

BAT SOUTH AFRICA IS LOOKING FOR A SENIOR DIGITAL MARKETING MANAGER

SENIORITY LEVEL: Senior Management

FUNCTION: Marketing

SUB FUNCTION: Direct to Consumer (D2C)

SALARY RANGE: Competitive salary + excellent benefits + market leading bonus

LOCATION: Cape Town, South Africa

REPORTS TO: Area Head of D2C

ROLE POSITIONING AND OBJECTIVES

The role is responsible for owning the digital activation strategy development and deployment process, through use of owned D2C and third-party e-commerce platforms, digital media and performance marketing strategies whilst utilizing first party data and analytics. Lead the search engine optimization, social, paid and CRM strategy to increase acquisition, conversion and retention whilst monitoring active trends and campaigns to deliver an effective and efficient execution of 360° consumer touchpoints (online & offline) achieving brand communication and engagement objectives on time, and in full (OTIF) across Sub-Saharan Africa

MAIN ACCOUNTABILITIES

• Develops and implements the overarching strategy for D2C and third-party e-commerce operations and digital media placements driven by consumer insights, marketing strategy and EM’s context.
• Develops clear and concise digital strategy briefs for external partners and agencies, providing strategic direction, objectives, and guidelines to ensure the operational plan output aligns with brand messaging and campaign goals.
• Implements 360° digital campaign plans to attract and acquire new customers through digital channels.
• Ensures connectivity with demand side platforms, such as Google Ads, Facebook Ads, Instagram Ads, and programmatic advertising platforms, to build long-term partnerships and joint ventures to leverage market and industry first digital instruments whilst remaining up to date of changes which may impact strategy and approach.
• Drives the marketing automation agenda using data-driven workflows, tools, and platforms to streamline and optimize digital media operations through audience segmentation, triggered campaigns, lead nurturing, and personalized messaging.
• Lead analysis & Subject Matter Expertise of platforms/projects/improvements for Digital Channels encompassing ecommerce, CRM, Campaign Management, Social, SEO, data analytics.
• Establishes budgetary control and supervise execution to ensure optimum utilization of resources in accordance with important metrics.
• Drives return on investment maximization, ensuring continual optimization for digital campaigns for cost and performance efficiency guided by testing outcomes (A/B testing) and data-driven decisions.
• Ensures smooth functioning and optimization of the e-commerce platform to enable a seamless journey for online customers.
• Collaborates & connects with business development and 3P partners to ensure operational stability for fulfilment.
• Collaborates with service partners to continuously drive enhancements for owned platforms with the aim to improve customer retention, loyalty, and lifetime value.
• Responsible for purchase procedure and conformance to BAT procurement governance and supplier SoX controls
• Lead and Live the BAT Values across marketing and business

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Degree in Marketing, Communications, Economics, or business-related fields
• Ideally minimum 7 years of experience in digital strategies and 360° campaign with proven track record of both developing and successfully deploying strategies to meet set goals
• Strong, hands-on technical competence in digital marketing with requisite certifications
• Have strong analytical approach. Able to understand consumer and customer data sets and generate insights to identify new business opportunities and drive business growth.
• Exposure to a multi-national and cross-functional work environment is a plus
• Ability to collaborate and work efficiently through relationships, persuasion, and influence

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

BATSA is an equal opportunity employer who believes in the power of a truly diverse workforce. Preference will be given to suitable candidates from designated groups as we aim towards achievement of our Diversity, Inclusion and Belonging strategy and Employment Equity plan.

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