FIELD MANAGER I

GENERAL OBJECTIVE: As a Regional Field Marketer (RFM) at The Company, your primary responsibility is to serve as an ambassador for the Philips brand, engaging and educating consumers and shoppers about Philips Domestic Appliances portfolios and offerings. You will be instrumental in ensuring the visibility and availability of Philips Domestic Appliance products at various points of sale, driving sales growth, and executing activations both in-store and at events. Your role will encompass team management, store visits, execution and maintenance, promotional activities, stock management, reporting, and communication.

KEY RESPONSIBILITIES:

• Team Management:

• Lead and manage brand ambassadors and Blitz team members, ensuring alignment with The Company brand ethos and objectives.
• Provide guidance, support, and training to the RFM team to maximize performance and productivity.

• Store Visits and Relationship Building:

• Strategically plan and execute store visits according to a predetermined call diary, ensuring comprehensive coverage of outlets on a monthly, fortnightly, or weekly basis.
• Foster sustainable relationships with store personnel and management to secure optimal placement and visibility of Philips products.

• Execution and Maintenance:

• Oversee the maintenance of store bases, ensuring impeccable execution, display space optimization, and adequate in-stock levels of Philips products.
• Ensure compliance with merchandising guidelines and planograms provided by Philips, both during non-promotional periods and promotional campaigns.

• Promotional Activities:

• Coordinate with the RFM team to execute promotional activities, including the placement of freestanding units and other point-of-sale materials in-store during promotional periods.
• Responsibly manage the transport of promotional materials from Philips warehouses to the respective stores.

• Stock Management:

• Manage stock returns and exchanges with customers as necessary, ensuring accurate tracking and reconciliation.

• Reporting and Communication:

• Utilize smart devices to capture and upload photos, communicate instructions, and generate reports on store visits, execution quality, and sales performance.
• Ensure timely submission of reports on agreed deadlines, including ad hoc reports, competitor information, sell-out, inventory, returns, execution status, tracking of promotions, and voice of customer.

• RFM Team Audits and Guidance:

• Conduct audits on resources reporting to the RFM team, providing guidance to enhance Philips overall presence and execution in-store.

• Weekly Demo Preparation:

• Ensure that Promoters are equipped with demo ingredients for the upcoming weekend every Thursday or Friday.

• Activation Planning:

• Update monthly activations and tactical in-store plans for your region to drive sales and visibility.

• Coordination with Trade Marketing:

• Maintain direct contact with Philips trade marketing for better coordination and support as required.

• Comprehensive Reporting:

• Submit reports on various aspects such as competitor information, sell-out, inventory, returns, execution status, tracking of promotions, and voice of customer on agreed deadlines.

• Blitz Team Management:

• Manage Blitz team duties including campaign roll-out, store coverage, ad hoc promotions, competitor audits, and maintaining prime locations for Philips in-store.

• Brand Ambassador Management:

• Manage Brand Ambassadors and Weekend Dedicated Promoter Team to drive sellout of Philips Domestic Appliances, ensuring adherence to policies, strategic placement, execution excellence, and constant engagement with customers.

QUALIFICATIONS AND SKILLS:

• Bachelors degree in Marketing, Business Administration, or related field preferred.
• Proven experience in field marketing, sales, or related roles within the consumer electronics or home appliances industry.
• Strong leadership and team management skills, with the ability to motivate and guide teams to achieve targets.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with store personnel and management.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Proficiency in MS Office Suite and familiarity with smart devices for reporting and communication.

ATTRIBUTES:

• Proactive and results-driven, with a strong sense of accountability and ownership.
• Detail-oriented with a keen eye for execution excellence and brand compliance.
• Adaptable and able to thrive in a fast-paced, dynamic environment.
• Customer-centric mindset with a passion for delivering exceptional experiences.
• Collaborative team player with the ability to work effectively across cross-functional teams.
• Ethical and professional conduct, aligned with Versunis values and principles.