Customer Marketing Manager: BNE

Clover is looking for a Customer Marketing Manager: BNE to development of brand strategies which are fully integrated with customer and company strategy driven by a understanding of the shopper by channel. Translation of the business strategy into a commercial argument, which can be executed in the trading environment.

• Degree in Marketing or related
• Business English: Fluent
• Computer literacy (Advanced)
• Relevant experience in applying job related concepts, techniques and processes at the required level
• Experience in working with senior management
• Travel off-site/ overnight stay
• Drivers license

Develop trade stories to implement promotional and product launch strategy as well as broad business projects and objectives

• Integrate customer and business activities aiding in developing promotional and product launch strategies
• Responsible for guidance on 12 month rolling promotional calendar, ensuring profitability and break-even analysis
• Lead promotional planning grids across channels and alignment of marketing activities
• Create selling stories for the trade
• Facilitate JBPs between Clover and customer, including growth driver strategies to deliver on oragnisation objectives

Develop pricing and growth strategy

• Deliver a pricing strategy linked to volume and value rationale
• Develop price adjustment rationale
• Understand the mix implication on business profitability
• Develop a model which accommodates price, discount frequency, standard costs and GM expectations
• Facilitate the selection an optimal product mix providing a return to the customer and business
• Determine size and growth options to validate cost of serving the market

Engage in cross functional internal business interactions

• Align BUs, Marketing and Commercial Development activities considering brand objectives
• Participate in the development of consumer plans/customer marketing plans in line with growth for the respective channels
• Utilise category management to further improve profitability and market share of brands
• Coordinate price increase implementations

Manage point of sale requirements

• Develop clearly articulated point of sale requirements by channel
• Evaluate and select POP media
• Translate shopper insights into point of sale requirements
• Develop a clear understanding of shopper behavior across the categories

Category management

• Use category management to further improve profitability and market share of brands
• Develop a deep understanding of category definitions and growth drivers, in order to effectively communicate with customers and key stakeholders to effect change
• Meet shopper needs through segmentation of products into segments and formats according to the shopper decision tree
• Set a standard/target for the business to stive toward, taking into account customer strategies
• Set clear, realistic briefs for the execution team to implement based on outcomes from customer engagements