Paid Media Specialist

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance public services—creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise, and global delivery capability.

We are uniquely able to deliver tangible outcomes through our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Accenture Song is one of the most innovative and fastest growing teams at Accenture. Combining the feel of a start-up and the advantages of being a global player, Accenture Song truly has a diverse and multi-talented team.

Accenture Song is the leading digital transformation agency in the world that can deliver true end-to-end digital services.

Overview

Accenture Song is currently looking for a (Digital) Paid Media Specialist to join their Digital: Media & Data team. This role is focused on performance and delivering measurable results for our client’s businesses The successful individual has a crucial role in strategic performance planning and recommendations, social campaign optimisation and insights reporting of our digital media campaigns as well as fulfil the optimisation function within the media team in our business. It is imperative that the individual immerses themselves in the client’s brand and full product offering as well as having a good grasp on the digital media landscape

Responsibilities (include but are not limited to):

Media Planning:

• Proficient in Digital Media Planning
• Propose new Digital channels for a client when they become available and are relevant
• Ability to set KPI’s for campaigns and budgets if they are not pre-defined
• Conduct research and find the insight in the research for proposals and campaigns
• Identify the right audiences and channels for a campaign
• Effectively manage media channels to deliver on Cost, Quality, and Timing targets
• Creative thinking on campaign execution using multiple Digital media channels

Implementation:

• Successfully implement social campaign set-ups
• Implement media plans
• Manage budgets spends accurately
• Manage program execution and financial performance while ensuring that we deliver to KPI’s

Optimisation:

• Review live data and recommend changes to affect overall campaign performance
• Manage key conversion points in the marketing funnel
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of CTAs
• Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
• Optimize our marketing’s conversion paths
• Increase conversion rates and drive marketing-qualified leads
• Optimize the lead-to-customer conversion rate
• Increase funnel marketing efficiencies
• Achieve and in most cases exceed KPI’s for the business
• Proactively use optimisations and insights for future campaigns/iterations

Reporting:

• Derive insights and propose tactics and recommendations
• Propose changes and channel experimentation for enhanced results

Requirements/Experience/Skills:

• Relevant tertiary qualification in Digital Marketing
• Google Certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video)
• Facebook Certifications (Blueprint)
• GMP Stack Experience (DV360, SA360, experience in Campaign Manager)
• LinkedIn Campaign Manager
• Proficient in MS Office (i.e., Word / Excel / PowerPoint / Keynote etc.)
• Minimum 4 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency
• Well versed in Digital (full digital eco-system)
• Knowledge of Websites and UX (for KPI setting on a lead model)
• Knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic) and keep abreast of all new offering
• Knowledge of programmatic service providers and their offerings
• Knowledge of analytics and reporting tools
• A strong ability to glean insights from data for reporting and proposals
• Intimate knowledge of other platforms that are mainstream and become widely adopted in our client’s space.
• Ability to engage with clients and engage on robust conversations that focus on performance and interrogate strategies for improvements.
• A good command of the English language (both verbal and written)
• Strong time management skills
• Strong presentation skills
• Strong multitasking skills (ability work on multiple briefs at any given time)

Personal Attributes:

• Team player with the ability to work independently
• Ability to remain calm in a pressurized environment
• Able to receive constructive criticism and advice
• Accountable
• Deadline driven
• Solution driven
• Reliable
• Resilient
• Proactive
• Meticulous with attention to detail
• Other: comfortable work on-site and comfortable to work on alcohol brands